OUR MISSION
We are a marketing company, and we strive to help businesses succeed. Our mission is to spread joy through life-event marketing in a novel way. By leveraging higher-value incentives, good-will, and our technology platforms, we will revolutionize the marketing world for the benefit of all. We are aiming to improve consumer opinion towards incentive marketing and reverse negative and interruptive direct marketing practices.
Our Programs
New Homebuyer Gift Package Program
Having marketed to homebuyers for years, we know the importance that measurable results from marketing efforts hold for businesses. Download our white paper, “Targeting the High-Potential New Homebuyer Audience” (PDF) to learn how businesses that have partnered with Your Gift Certificate have gained.
Want to know which homebuyers you can reach? Want to know which program makes the most sense? Give us a call.We’ll help identify the zip codes and home values that are right for your organization and consult on the right approach. Just call our team to discuss the options and to receive a free estimate on the cost to participate.
Solo Advertiser Mailings
For advertisers who want to reach the homebuyer immediately, and in their own exclusive way, we offer solo mailings that can consist of initial first letter packages or postcards, or letters packages followed by sequential postcard mailings at custom-defined intervals or a combination that suits your marketing objectives and timing.
Gift Package Sponsorship
Sponsoring the New Homebuyer Gift Package lets you associate your company with this “feel-good” moment among the homebuyer audience. By branding packages in your target geographies with an exclusive “Brought to you by…” message on the front of the package, they get a warm introduction and an important first touch from you.
WHY CHOOSE US?
GiftBeam delivers gift packages that contain surprisingly high-value offers to consumers at the perfect time (just as they are moving into a new home). These gifts and offers create a great foundation for good-will and relationship building for our advertisers, sponsors and the community.
Connecting retailers, restaurants and other organizations since 2001
Since 2001, Your Gift Certificate has been connecting retailers, restaurants and other organizations with the new homebuyer audience in New England. As with all “life event” marketing, buying a new home opens up a brief window of opportunity for certain marketers—it’s a time when the new homebuyer household is much more susceptible to buying things, forming new loyalties to area businesses and to trying new things.
Your Gift Certificate’s mission is to provide the business that wants to reach this high-potential audience with a superior return on their marketing investment while reducing marketing risk.
Testimonials
“The Mount Auburn Club has been very happy with The New Homebuyer program’s ability to target fitness-minded families and individuals who’ve moved into our market. It has done a much better job at bringing in new members than other direct marketing programs we’ve tried this audience. The people coming in to visit are good leads – the gift certificate format and the quickness of the program after they move really are effective.
The program is also flexible and reduces wasted effort – choosing by zip and home price lets us target very precisely. And we like the ability to add our own inserts to bring The Mount Auburn Club’s unique qualities to life.
And unlike other direct marketing we’ve used, Your Gift Certificate’s program generates ‘thank yous’ from the homebuyers.”
Paul Crowley, Owner The Mount Auburn Club
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